Fleet wrap · concept for approval
2026 Ram ProMaster 3500 Cargo Van · High Roof · 159 in WB EXT · 250.6 × 103.6 × 80.3 in · full wrap, both flanks, rear doors and hood band.
And earns a second look up close. Four decisions carry the whole wrap.
Mauve #322045 over roughly 92% of the wrapped surface. On a 250-inch vehicle the purple is the identity; everything else is an incident on it.
Space Grotesk Bold at an 8 in cap height — legible to about 200 ft — split across three lines with the payoff carrying Sunset.
A node graph of pale sage circles, thin connectors and Sunset markers, massed into the lower front and lower rear corners and trailing along the roof line. It concentrates where the eye lands last and clears out of the middle, so the message never competes with the texture.
A 2.4 in Sunset rule runs the body length, breaks at the rear arch, and turns up both rear door edges. The logo's bracket at vehicle scale, and the one element that reads as continuous as the van passes you.
Photoreal mocks generated from the panel art.
These are AI renders, not the artwork — element positions drift and the generator sometimes redraws the logo mark. The panels below are the design of record.
Exported from the Figma master at 10 px to the vehicle inch. Click any panel to open it full size.
Nose left. Lockup above the headline, one regulatory line beneath it, and the node network massed into the lower front and lower rear corners so the centre of the panel stays clear for the message.
Nose right. Mirrored composition — the network reads as continuous around the vehicle rather than as two unrelated flanks.
The highest-dwell-time surface in traffic. Tagline, lockup, URL, and the coral bracket closing around both lower corners.
Bumper, grille and lamps stay factory. There is nothing worth reading on the front of a van at speed.
This wrap carries “Making Healthcare Efficient with AI & Automation.” Brand canon carries “Automating Healthier Workflows” — itself flagged needs-operator and one of fourteen unapproved candidates. Neither line is approved. A wrap outlives that decision by five years.
The art carries a USDOT 0000000 / MC 000000 placeholder at a 2.4 in cap height. The ProMaster 3500’s GVWR is 9,350 lb — under the 10,001 lb federal threshold — so the number is probably not required. Supply the real numbers or delete the block. Do not print the zeros.
A 250-inch flat of one dark purple is where this job fails: banding, mottle, head-to-head variance. Pull a 12 × 12 in draw-down and a strip that crosses a head boundary, laminated, and approve both before RIP.
Geometry here is nominal. The driver-side fuel filler, the door handles and the body-side character crease all need measuring on the actual van — then the flats regenerate against the real positions.
Panel exports straight from the Figma master. Print-ready flats — 6 in bleed, outlined type, seam plan — are regenerated from these and are not in this set yet.
